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6 Ideas to Motivate a Sales Team
Fourth quarter is officially underway! So the question becomes how do you keep your sales team members motivated and their eyes on the proverbial ball so that they end the year on a positive note for...
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Effective Sales Strategies: How to Turn Warm Prospects Into Hot Ones
Ah, the warm prospect. She’s shown interest in your product or services, but now what to do – how do you convert her to a full-paying customer and how long will it take? A 2009 study from Marketing...
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5 Cool, Real-Life Examples of B2C Companies Rocking Repeat Business
As the marketing adage goes, it’s always easier to sell to past/current customers than it is to brand new shiny ones. The question is, how can you encourage repeat business, especially for B2C...
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5 Biggest Marketing Takeaways from Techie Press Conferences
Whether it’s Apple unveiling its latest tablet at its annual Worldwide Developers Conference (WWDC) or Facebook wowing the crowds at its annual F8 conference, there’s a lot small business owners can...
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4 Strategies for Evaluating Your Competition (and What You Can Learn from Them)
Do you “spy” on your competition? No, we’re not suggesting you bug any corner offices or install hidden cameras. But gathering some competitor “intel” can provide you with valuable information. Here’s...
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Retail Sales Strategy: 8 Ways to Promote Summer Clearance Sales
Oh, boy – how’d it get to be mid-August already? You know what that means for retailers. Out with the old and in with the Christmas stuff. OK, maybe not THAT fast. But this is a time when retailers...
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10 Tips for Writing Engaging Product Descriptions
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Do You Still Need an Email Newsletter? Business Owners Weigh In.
It’s 2014. With all the ways we have to communicate with our clients and customers, do we still need to send out regular email newsletters? Some small business owners weigh in. The Pros Say Yes… When...
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Should I Offer Free Shipping? Weighing the Pros and Cons
We all know how powerful the words “free shipping” can be to consumers. In fact, this report suggests that online shoppers are more likely to respond to free shipping offers than price discounts. And...
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Showroom Design Ideas to WOW Customers
When it comes to designing your ultimate retail showroom, you need to think beyond the physical space itself and the products you sell. You need to think about the story you’re telling potential...
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Building Customer Loyalty – Tips from the Front lines
A popular marketing adage goes like this: it’s easier (and cheaper) to get your current customers to buy from you than it is to go out and get new customers. And not only do our best and most loyal...
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Overcoming Business Challenges: What Real People Have Done
Even the most successful small businesses have faced their fair share of challenges. The issue isn’t always how to avoid challenges, since some are inevitable. The key is figuring out what to do when...
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Turnkey Marketing: 3 Things We Can Learn from Franchises
One of the reasons franchises so often succeed is because of their approaches to marketing. Here’s what small business owners can learn. 1. Think in terms of consistency at every level. When customers...
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Outbound vs. Inbound Marketing: Does It Need to Be Either/Or?
You probably hear a lot about outbound marketing vs. inbound marketing, but the question is, does it really need to be an either/or scenario? We don’t think so. First, let’s go over the definitions....
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Small Business Saturday 2014: Tips & Strategies from the Frontlines
Wedged in between the sales juggernauts known as Black Friday and Cyber Monday is another holiday: Small Business Saturday (SBS). This day celebrates the “little guys,” those businesses upon which our...
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The 411 on CRM for Small Business
You’ve probably encountered this acronym before—CRM. What does it mean and why should a small business owner care about it? Read on to find out. What, exactly, is CRM? CRM stands for Customer...
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Trade Show Swag: Wow Them in 2015
The countdown is on to 2015, and if you’re an entrepreneur who is involved in the trade show circuit, you know what that means: it’s time to order your trade show swag so you can hit the ground...
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Say Cheese! 11 Helpful Business Headshot Tips
Whether you’re getting a business headshot for yourself, your employees, or both, it’s important to keep some things in mind before you say cheese. Here’s what you need to know. 1. Communicate your...
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9 Tips for Getting More Retail Foot Traffic (Think Beyond Sales)
Thanks to the Internet, it’s getting harder and harder for retail stores to compete for that all-important foot traffic. Here are some ideas that could inspire more people to walk through your doors....
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Fore! It’s Time to Stock up on Promotional Golf Products
Spring has sprung, which means everyone will be hitting the links soon, if they haven’t already. Whether you need to network with colleagues, host a charity event, or woo a VIP prospect, the golf...
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